Understand Current Market
Need to understand who is coming into your restaurant and why.
Define Potential Market
Need to determine what market is available.
Define Target Market
You need to know who do you want to market to.
Identify How to Align Goals and Reality
Once the real market, the available market, and the ideal market is identified, then we take the steps needed to make your ideal reality.
Realign Target (if Needed)
Sometimes you may have to redefine your target market if it does not exist or there are barriers.